Chapter 1: Researching with Visual Materials - A Brief Survey
An Introductory Survey of 'the Visual'
Understanding the Social Effects of Visual Materials
Three Criteria for a Critical Visual Methodology
Chapter 2: Towards a Critical Visual Methodology
The Three Sites of Production, the Image Itself and Its Audiencing
The Site of Production
The Site of the Image
The Site of Audiencing
Chapter 3: How to Use This Book
Reading This Book Selectively on the Basis of Sites and Modalities
Reading This Book Selectively on the Basis of Having Found Some Images
Why you Should Also Read Books Other Than This One
How Each Chapter Works
A Quick Word on Finding Your Images
Another Quick Word, on Referencing and Reproducing Your Images
Chapter 4: 'The Good Eye': Looking at Pictures Using Compositional Interpretation
Compositional Interpretation: An Introduction
Doing Compositional Interpretation: Technologies and the Production of the Image
Doing compositional interpretation: The compositionality of the Image Itself
Compositional Interpretation: An Assessment
Chapter 5: Content Analysis: Counting What You (Think You) See
Content Analysis: An Introduction
Four Steps to Content Analysis
Content Analysis: An Assessment
Chapter 6: Semiology: Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful
Semiology: An Introduction
Choosing Images for a Semiological Study
The Sign and its Meaning-Making Processes in Mainstream Semiology
Making Meaning Socially: Social Semiotics
Semiology: An Assessment
Chapter 7: Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption
Psychoanalysis and Visuality: An Introduction
A Longer Introduction to Psychoanalysis and Visuality: Subjectivity, Sexuality and the Unconscious
How is Sexual Difference Visual 1: Watching Movies with Laura Mulvey
How is Sexual Difference Visual 2: From the Fetish to Masquerade
From the Voyeuristic Gaze to the Lacanian Gaze: Other Ways of Seeing
From the Disciplines of Subjection to the Possibilities of Fantasy
Queer Looks
Reflexivity
Psychoanalysis and Visuality: An Assessment
Chapter 8: Discourse Analysis: Text, Intertextuality, Context
Discourse and Visual Culture: An Introduction
An Introduction to Discourse Analysis I and Discourse Analysis II
Finding Your Sources for a Discourse Analysis I
Discourse Analysis I: The Production and Rhetorical Organization of Discourse
Discourse Analysis I And Reflexivity
Discourse Analysis I: An Assessment
Chapter 9: Discourse Analysis II: Institutions and Ways of Seeing
Another Introduction to Discourse and Visual Culture
Finding Your Sources for Discourse Analysis II
The Apparatus of the Gallery and the Museum
The Technologies of the Gallery and Museum
The Visitor
Discourse Analysis II: An Assessment
Chapter 10: To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users
Audience Studies: An Introduction
Audiences, Fans and Users
Audience Studies Researching Audiences and Fans
Ethnographies of Visual Objects
Ethnographic Studies of Audiencing: An Assessment
Chapter 11: Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays
Making Photographs as Part of a Research Project: An Introduction
Photo-Documentation
Photo-Elicitation
Photo-Essays
Making Photographs as Part of a Research Project: An Assessment
Chapter 12: Ethics and Visual Research Methods
An Introduction to Research Ethics and Visual Materials
Consent, Anonymity, Copyright
Consent
Anonymity
Copyright
Conclusions: Ethics, Visual Research and Contemporary Visual Culture
Chapter 13: Visual Methodologies: A Review
Introduction
Sites, Modalities and Methods
Mixing Methods
Useful Reading on Various Visual Materials
List of Key Terms
