Zoratti, S: Precision Marketing Maximizing Revenue Through Relevance

Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book... then give it your CEO Joe Pulizzi, Founder, Content Marketing Institute If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice Aaron Harber, CEO, American Research Corporation Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business David Meerman Scott, bestselling author of "The New Rules of Marketing & PR" Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results Sandy Carter, Vice President - Social Business Evangelism, IBM