Consumer Satisfaction With Wooden Furniture A Case Study of Small to Medium Scale Enterprises in Uganda
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- Englisch ausgewählt
Fr. 67.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.08.2011
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
100
Maße (L/B/H)
22/15/0.6 cm
Gewicht
167 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-8454-4256-3
This project examined the state of furniture industry and trade in Uganda. Specifically looking at the demand-supply side, efforts are made to describe the main key actors in the furniture supply chain, and consumers' feedback about quality delivered.The main objective of the study was to determine the level of consumer satisfaction(utility)achieved by the local producers and establishing what particular furniture attributes consumers consider as important for their satisfaction formation with emphasis on household furniture. The overall goal was to benchmark changes in consumer preferences, emerging consumer segments and estimation of the market share for the local furniture industry so as to improve market targeting and industry positioning which are important aspects in managing stiff competition from furniture imports.
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