Construction Business Development: Meeting New Challenges, Seeking Opportunities

"Despite the construction industry's common and acknowledged failure to address the needs of their clients, very little has appeared in print which looks at business development in relation to the construction industry.
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment."