O'Brien, J: Category Management in Purchasing A Strategic Approach to Maximize Business Profitability

"Category Management in Purchasing fills a need in the literature available on this topic and provides the reader with a thorough insight into the principles and application of category management." Ken James, former CEO of the Institute of Purchasing and Supply "Jonathan O'Brien has managed to encapsulate everything that organizations must put in place to deploy effective category management. A quality read and a great reference manual to keep on hand." Marc Magistrali, Senior Vice-President Global Outsourcing, KONE Corporation "The definitive guide to strategic category management in modern organizations." Patricia A Whitehouse, Global Learning & Development Manager, Procurement Supply Chain Management, BP Plc "I strongly recommend the book as a tool for managers seeking to develop a common approach to category management in their team." -- John Whitaker, General Manager, Group Procurement, Ap Moller-Maersk Supply Management 20130508