• Produktbild: Social Media
  • Produktbild: Social Media

Social Media Usage and Impact

Fr. 182.00

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

10.11.2011

Herausgeber

Hana S. Noor Al-Deen + weitere

Verlag

Ingram Publishers Services

Seitenzahl

328

Maße (L/B/H)

23.5/15.7/2.4 cm

Gewicht

640 g

Sprache

Englisch

ISBN

978-0-7391-6729-8

Beschreibung

Zitat

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically. -- Joan Van Tassel, National University This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. -- Gary Copeland, University of Alabama A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media. -- Everette E. Dennis, Northwestern University in Qatar Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces... Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media. Journal of Mass Media Ethics

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

10.11.2011

Herausgeber

Verlag

Ingram Publishers Services

Seitenzahl

328

Maße (L/B/H)

23.5/15.7/2.4 cm

Gewicht

640 g

Sprache

Englisch

ISBN

978-0-7391-6729-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

Die Leseprobe wird geladen.
  • Produktbild: Social Media
  • Produktbild: Social Media
  • List of Figures and Tables
    List of Appendices
    Foreword
    Preface
    Acknowledgments
    Part I. Social Media and Social Networking
    Chapter 1. Facebook
    Chapter 2. Social Media and Persuasion
    Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media
    Part II. Social Media and Education
    Chapter 4. Social Media in Education
    Chapter 5. You Can't Go Back Now
    Chapter 6. Tweeting 101
    Chapter 7. Cultivating a Community of Learners
    Part III. Social Media and Strategic Communication
    Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications
    Chapter 9. Beyond the Press Release
    Chapter 10. Marketing and Branding in Online Social Media Environments
    Part IV. Social Media and Politics
    Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election
    Chapter 12. Social Media and Youth Activism
    Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election
    Part V. Social Media and Le