Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
22.12.2003
Verlag
Financial Times Prent.Seitenzahl
688
Maße (L/B/H)
24.4/18.9/3.8 cm
Gewicht
1150 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-0-273-67321-7
Suitable for use on introductory management modules on 1st or 2nd year undergraduate programmes, and postgraduate diploma and Masters courses.This edition has been fully updated and revised. The book covers the important elements of an introduction to management course; planning, organising, implementing, controlling and changing. The text also explores origins and context of management globalisation, social responsibility; quality and enterprise. A critical view stimulates the learning process in an engaging fashion for students. Learning is further aided by diagrams and real-world business examples. Case studies and examples are taken from many sectors, and are truly global. A strong emphasis is placed on examining the application of theory in practice.
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