Apple Experience Secrets To Bu Secrets to Building Insanely Great Customer Loyalty
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- Englisch ausgewählt
Fr. 44.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.03.2012
Verlag
McGraw-Hill Education LtdSeitenzahl
256
Maße (L/B/H)
23.6/15.8/2.7 cm
Gewicht
452 g
Sprache
Englisch
ISBN
978-0-07-179320-9
Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.
A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.
Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons" Strategist, April 2012
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