Political Marketing in Canada
Aus der Reihe
Communication, Strategy, and Politics
-
- Hardcover ausgewählt
- Taschenbuch
-
Sprache:Englisch
Fr. 148.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
25.01.2012
Herausgeber
Alex Marland + weitereVerlag
University of British Columbia PressSeitenzahl
320
Maße (L/B/H)
22.9/15.2/2.8 cm
Gewicht
600 g
Sprache
Englisch
ISBN
978-0-7748-2228-2
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.