Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.05.2012
Verlag
Prentice HallSeitenzahl
648
Maße (L/B/H)
27.4/21.7/2.7 cm
Gewicht
1366 g
Auflage
7th ed.
Sprache
Englisch
ISBN
978-0-273-75606-4
For undergraduate courses in Service Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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