Branding How to determine your brand and channel your marketing efforts correctly
-
- Englisch ausgewählt
Fr. 74.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
10.08.2007
Verlag
VDMSeitenzahl
159
Maße (L/B/H)
24.2/17/1.7 cm
Gewicht
300 g
Sprache
Englisch
ISBN
978-3-8364-1674-0
With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.