Harkin, J: Niche The missing middle and why business needs to specialise to survive
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
Fr. 25.90
inkl. gesetzl. MwSt.,
-
Kostenlose Lieferung ab Fr. 30 Einkaufswert
Schweiz & Liechtenstein:
Versandkostenfrei ab Fr. 30.00
Versandkosten bis Fr. 30.00: Fr. 3.50Andere Lieferländer
Fr. 18.00 unabhängig vom Warenwert
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
02.08.2012
Verlag
Little, Brown Book GroupSeitenzahl
256
Maße (L/B/H)
20.5/12.8/2.3 cm
Gewicht
207 g
Sprache
Englisch
ISBN
978-0-349-12300-4
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.