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Produktbild: Graphic Design History

Graphic Design History

Fr. 172.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.05.2012

Verlag

Pearson Studium

Seitenzahl

416

Maße (L/B/H)

27.6/21.6/2.3 cm

Gewicht

1175 g

Auflage

2

Sprache

Englisch

ISBN

978-0-205-21946-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.05.2012

Verlag

Pearson Studium

Seitenzahl

416

Maße (L/B/H)

27.6/21.6/2.3 cm

Gewicht

1175 g

Auflage

2

Sprache

Englisch

ISBN

978-0-205-21946-9

Herstelleradresse

Pearson
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: Graphic Design History

  • In this Section:

    1. Brief Table of Contents
    2. Full Table of Contents

    1. BRIEF TABLE OF CONTENTS
    • Chapter 1 From Prehistory to Early Writing 35,000—500 BCE
    • Chapter 2 Classical Literacy 700 BCE—400 CE
    • Chapter 3 Medieval Letterforms and Book Formats 400—1450
    • Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660
    • Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800
    • Chapter 6 The Graphic Effects of Industrial Production 1800—1850
    • Chapter 7 Mass Mediation 1850—1900s
    • Chapter 8 Formations of the Modern Movement 1880s—1910s
    • Chapter 9 Innovation and Persuasion 1910—1930
    • Chapter 10 The Culture of Consumption 1920s—1930s
    • Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s
    • Chapter 12 Corporate Identities and International Style 1950s—1970s
    • Chapter 13 Pop and Protest 1960s—1970s
    • Chapter 14 Postmodernism in Design 1970s—1980s and Beyond
    • Chapter 15 Digital Design 1970s—2000s
    • Chapter 16 Graphic Design and Globalization

    2. FULL TABLE OF CONTENTS
    • Chapter 1: From Prehistory to Early Writing 35,000—500 BCE
      • Mark-making
      • Prehistory
      • Proto-writing
      • Early writing
      • The spread of writing as idea and script
      • The alphabet
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 2: Classical Literacy 700 BCE—400 CE
      • Variations of literacy and the alphabet
      • The function of graphic codes
      • Models of writing: gestural and constructed
      • Writing at the end of the Classical age
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 3: Medieval Letterforms and Book Formats 400—1450
      • Medieval culture and graphic communication
      • Graphic media and contexts
      • The codex book
      • Letterforms, manuscript hands, and pattern books
      • Graphic forms of knowledge
      • Publishing communities and graphic arts
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660
      • Early print design
      • Graphic communication in Renaissance culture
      • Print technology and type design
      • Graphic forms of knowledge
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800
      • Printed matter and the public sphere
      • Newsbooks, broadsheets, and newspapers
      • Politics and the press
      • Graphic arts and design
      • Modern type design
      • On the edge of industrialization
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 6: The Graphic Effects of Industrial Production 1800—1850
      • Industrialization and visual culture
      • Illustrated papers
      • Book design for mass production
      • Printing images
      • Advertising design and typography
      • Fine art and graphic art
      • Critical issues
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 7: Mass Mediation 1850—1900s
      • Printed mass media
      • Changes in print technology
      • Changing patterns in the use of graphic media
      • Media networks
      • Graphic design and advertising
      • Posters and public space
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 8: Formations of the Modern Movement 1880s—1910s
      • Responses to industrialism
      • Arts and Crafts publications
      • Arts and Crafts dissemination
      • Art Nouveau
      • Jugendstil
      • Viennese design
      • Decadence and Aestheticism
      • The private press movement and modern design
      • Integration of design and industry
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 9: Innovation and Persuasion 1910—1930
      • Visual culture and avant-garde design
      • The graphic impact of Futurism and Dada
      • From experiment to principles
      • Propaganda and mass communication studies
      • Graphic persuasion and its effects
      • Institutionalizing graphic design
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 10: The Culture of Consumption 1920s—1930s
      • Designing the modern lifestyle
      • Modern style in graphic design
      • Consumer culture
      • The profession
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s
      • Public interest and education
      • Photojournalism and documentary
      • Wartime propaganda
      • Wartime information
      • Commercial and technical uses of information design
      • Information analysis and design process
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 12: Corporate Identities and International Style 1950s—1970s
      • Image and identity systems
      • International style
      • Style, systems, and graphic design concepts
      • Technology
      • The profession
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 13: Pop and Protest 1960s—1970s
      • Pop culture and style
      • Self-conscious graphic design
      • Slick surfaces and high production values
      • Counterculture and the alternative press
      • Revolutionary culture and protest
      • Changes in the profession
      • Critical vocabulary
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 14: Postmodernism in Design 1970s—1980s and Beyond
      • Postmodern styles
      • Postmodern consumption and conservatism
      • Critical theory and postmodern sensibility
      • Postmodernism and activism
      • Changes in the profession
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 15: Digital Design 1970s—2000s
      • Digital technology: from punch cards and plotters to desktop computing
      • Media transitions: type design and publications
      • Fluidity and functionality
      • The myth of immateriality and challenges of digital design
      • Conclusion
      • Timeline
      • Tools of the trade
    • Chapter 16: Graphic Design and Globalization
      • Globalization and design
      • Global encounters in design
      • Global networks and technology
      • Conclusion
      • Timeline
      • Tools of the trade