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Produktbild: Graphic Design History

Graphic Design History

Fr. 172.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.05.2012

Verlag

Pearson Education Limited

Seitenzahl

416

Maße (L/B/H)

27.6/21.6/2.3 cm

Gewicht

1175 g

Auflage

2

Sprache

Englisch

ISBN

978-0-205-21946-9

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.05.2012

Verlag

Pearson Education Limited

Seitenzahl

416

Maße (L/B/H)

27.6/21.6/2.3 cm

Gewicht

1175 g

Auflage

2

Sprache

Englisch

ISBN

978-0-205-21946-9

Herstelleradresse

Pearson
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: Graphic Design History

  • In this Section:


    1. Brief Table of Contents

    2. Full Table of Contents


    1. BRIEF TABLE OF CONTENTS

    • Chapter 1 From Prehistory to Early Writing 35,000—500 BCE

    • Chapter 2 Classical Literacy 700 BCE—400 CE

    • Chapter 3 Medieval Letterforms and Book Formats 400—1450

    • Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660

    • Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800

    • Chapter 6 The Graphic Effects of Industrial Production 1800—1850

    • Chapter 7 Mass Mediation 1850—1900s

    • Chapter 8 Formations of the Modern Movement 1880s—1910s

    • Chapter 9 Innovation and Persuasion 1910—1930

    • Chapter 10 The Culture of Consumption 1920s—1930s

    • Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s

    • Chapter 12 Corporate Identities and International Style 1950s—1970s

    • Chapter 13 Pop and Protest 1960s—1970s

    • Chapter 14 Postmodernism in Design 1970s—1980s and Beyond

    • Chapter 15 Digital Design 1970s—2000s

    • Chapter 16 Graphic Design and Globalization


    2. FULL TABLE OF CONTENTS


    • Chapter 1: From Prehistory to Early Writing 35,000—500 BCE


      • Mark-making

      • Prehistory

      • Proto-writing

      • Early writing

      • The spread of writing as idea and script

      • The alphabet

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 2: Classical Literacy 700 BCE—400 CE


      • Variations of literacy and the alphabet

      • The function of graphic codes

      • Models of writing: gestural and constructed

      • Writing at the end of the Classical age

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 3: Medieval Letterforms and Book Formats 400—1450


      • Medieval culture and graphic communication

      • Graphic media and contexts

      • The codex book

      • Letterforms, manuscript hands, and pattern books

      • Graphic forms of knowledge

      • Publishing communities and graphic arts

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660


      • Early print design

      • Graphic communication in Renaissance culture

      • Print technology and type design

      • Graphic forms of knowledge

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800


      • Printed matter and the public sphere

      • Newsbooks, broadsheets, and newspapers

      • Politics and the press

      • Graphic arts and design

      • Modern type design

      • On the edge of industrialization

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 6: The Graphic Effects of Industrial Production 1800—1850


      • Industrialization and visual culture

      • Illustrated papers

      • Book design for mass production

      • Printing images

      • Advertising design and typography

      • Fine art and graphic art

      • Critical issues

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 7: Mass Mediation 1850—1900s


      • Printed mass media

      • Changes in print technology

      • Changing patterns in the use of graphic media

      • Media networks

      • Graphic design and advertising

      • Posters and public space

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 8: Formations of the Modern Movement 1880s—1910s


      • Responses to industrialism

      • Arts and Crafts publications

      • Arts and Crafts dissemination

      • Art Nouveau

      • Jugendstil

      • Viennese design

      • Decadence and Aestheticism

      • The private press movement and modern design

      • Integration of design and industry

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 9: Innovation and Persuasion 1910—1930


      • Visual culture and avant-garde design

      • The graphic impact of Futurism and Dada

      • From experiment to principles

      • Propaganda and mass communication studies

      • Graphic persuasion and its effects

      • Institutionalizing graphic design

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 10: The Culture of Consumption 1920s—1930s


      • Designing the modern lifestyle

      • Modern style in graphic design

      • Consumer culture

      • The profession

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s


      • Public interest and education

      • Photojournalism and documentary

      • Wartime propaganda

      • Wartime information

      • Commercial and technical uses of information design

      • Information analysis and design process

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 12: Corporate Identities and International Style 1950s—1970s


      • Image and identity systems

      • International style

      • Style, systems, and graphic design concepts

      • Technology

      • The profession

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 13: Pop and Protest 1960s—1970s


      • Pop culture and style

      • Self-conscious graphic design

      • Slick surfaces and high production values

      • Counterculture and the alternative press

      • Revolutionary culture and protest

      • Changes in the profession

      • Critical vocabulary

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 14: Postmodernism in Design 1970s—1980s and Beyond


      • Postmodern styles

      • Postmodern consumption and conservatism

      • Critical theory and postmodern sensibility

      • Postmodernism and activism

      • Changes in the profession

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 15: Digital Design 1970s—2000s


      • Digital technology: from punch cards and plotters to desktop computing

      • Media transitions: type design and publications

      • Fluidity and functionality

      • The myth of immateriality and challenges of digital design

      • Conclusion

      • Timeline

      • Tools of the trade




    • Chapter 16: Graphic Design and Globalization


      • Globalization and design

      • Global encounters in design

      • Global networks and technology

      • Conclusion

      • Timeline

      • Tools of the trade