The Marketing Code
-
- Taschenbuch ausgewählt
- eBook
-
Sprache:Englisch
-
Verlag:Cyan Communications
Fr. 18.90
inkl. gesetzl. MwSt.,
-
Kostenlose Lieferung ab Fr. 30 Einkaufswert
Schweiz & Liechtenstein:
Versandkostenfrei ab Fr. 30.00
Versandkosten bis Fr. 30.00: Fr. 3.50Andere Lieferländer
Fr. 18.00 unabhängig vom Warenwert
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
September 2006
Verlag
Cyan CommunicationsSeitenzahl
400
Maße (L/B/H)
3.2/14.2/21.6 cm
Gewicht
434 g
Sprache
Englisch
ISBN
978-1-904879-88-6
The twist, however, is that The Marketing Code is written in the style of Dan Brown. It's a novel; the world's first management thriller. It describes a conspiracy at the heart of marketing - a heinous conspiracy that not only persuades consumers to spend money like holy water but also involves the Knights Templar, the Holy Grail and the nefarious marketing campaign behind The Da Vinci Code. "SOMETIMES," as the book's tagline suggests, "YOU HAVE TO KILL TO MAKE A KILLING."
When asked about the rationale behind his management thriller, Stephen Brown replied, "Think of the typical marketing manager wandering round an airport bookshop, in search of something to read on his flight to Edinburgh, or wherever. He can either buy one of those hackneyed how-to books (Close That Sale!, Make More Money!, The Leadership Secrets of Homer Simpson!) or make do with a seen-one-seen-'em-all blockbuster by Grisham, King or Brown. The Marketing Code combines how-to and thrill-a-minute into the perfect page-turning, time-saving package. What more could a modern manager want?"
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.