Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Aus der Reihe
European Advertising Academy
-
- Hardcover ausgewählt
- Taschenbuch
- eBook
-
Sprache:Englisch
Fr. 72.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
21.06.2012
Abbildungen
XII, 436 p.
Herausgeber
Tobias Langner + weitereVerlag
Betriebswirtschaftlicher Verlag GablerSeitenzahl
436
Maße (L/B/H)
21.6/15.3/2.9 cm
Gewicht
688 g
Auflage
2012
Sprache
Englisch
ISBN
978-3-8349-4290-6
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
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