Produktbild: Teach Yourself VISUALLY Search Engine Optimization (SEO)

Teach Yourself VISUALLY Search Engine Optimization (SEO)

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.04.2013

Verlag

John Wiley & Sons

Seitenzahl

320

Maße (L/B/H)

23.5/18.9/1.8 cm

Gewicht

742 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-47066-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.04.2013

Verlag

John Wiley & Sons

Seitenzahl

320

Maße (L/B/H)

23.5/18.9/1.8 cm

Gewicht

742 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-118-47066-4

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Die Leseprobe wird geladen.
  • Produktbild: Teach Yourself VISUALLY Search Engine Optimization (SEO)
  • Chapter 1 Understanding the SEO Process

    Introducing Search Engine Optimization 4

    Consider SEO Techniques 6

    Discover Search Engine Optimization 7

    Understanding How People Use Search 8

    Using Different Types of Searches 10

    Understanding the Search Page Layout 12

    Explore Different Search Engines 16

    Set Up a Default Search Engine 18

    Chapter 2 Preparing Your Website for SEO

    Find a Website Niche 22

    Analyze Topics and Trends 24

    Understanding Web Hosting 26

    Choose a Web Host 28

    Choose the Website Domain 30

    Create a Privacy Policy Page 32

    Create Website Forms 34

    Check Browser Compatibility 36

    Check Your Website with Adobe BrowserLab 38

    Check Your Website with Screenfly 40

    Chapter 3 Building an SEO Friendly Website

    Plan for an Optimized Website 44

    Create a Website Sitemap 46

    Create a Robotstxt File 48

    Using the Nofollow Attribute 52

    Build an htaccess File 54

    Protect Website Images with htaccess 56

    Redirect Non-WWW Traffic to WWW 58

    Work with 301 Redirects 60

    Scan Errors with W3C Markup Validation 62

    Chapter 4 Mastering Keywords

    Understanding Keywords 66

    Analyze Keywords with SEMrush 68

    Analyze Bing Search with SEMrush 72

    Analyze Keywords with Keyword Discovery 74

    Compare Keywords with Yahoo Clues 78

    Work with the YouTube Keyword Tool 80

    Analyze Your Website with Web SEO Analytics 82

    Chapter 5 Building On-Page SEO

    Build an HTML Document 86

    Add a Page Title Meta Tag 88

    Add a Page Description Meta Tag 89

    Add a Page Keyword Meta Tag 90

    Add Author and Copyright Meta Tags 91

    Save an HTML Document 92

    Optimize Image Filenames and Alt Attributes 94

    Optimize Your Website Content 96

    Chapter 6 Building Off-Page SEO

    Find the Domain History 100

    Review Website Backlinks 102

    Gather Website Information 104

    Compare Traffic for Websites 106

    Check a Link Partner's Page Rank 108

    Submit Your Website to a Link Directory 110

    Submit to the Article Directories 112

    Get Paid Backlinks 116

    Write Guest Posts 118

    Submit Press Releases 120

    Submit Your Site to Link Exchange 122

    Request a Link Exchange 124

    Chapter 7 Working with Content

    Build Optimized Content 128

    Check Duplicated Content 130

    Compare Website Content 132

    Check Content Grammar and Spelling 134

    Check Keyword Density 136

    Create a RSS Feed with FeedBurner 138

    Create a Feed Subscription Form 140

    Work with Professional Writing Services 144

    Chapter 8 Working with Google Analytics

    Create a Google Analytics Account 148

    Install Google Analytics Code 150

    Create a New Analytics Account 154

    Add a New Property Website 156

    View Website Analytics 158

    Add Multiple Users 160

    View Real-Time Statistics 162

    Exclude Traffic from a Specific IP 164

    Set a Conversion Goal 166

    Find Website Keywords 168

    Chapter 9 Using Search Engine Webmaster Tools

    Add a Website to a Google Webmaster Account 172

    Verify Your Website for Google Webmaster Tools 174

    Submit a Sitemap to Google Webmaster Tools 178

    Configure Google Webmaster Tools Settings 180

    Check for Google Crawling Errors 182

    Preview Your Website as Googlebots 184

    Submit a Website to the Bing Webmaster 186

    Use the Bing SEO Analyzer 190

    Chapter 10 Working with Social Media and SEO

    Understanding Social Media Marketing 194

    Create a Facebook Page for Your Business 196

    Create a Google Plus Business Page 200

    Create a Twitter Account for Your Website 204

    Manage Social Accounts Using HootSuite 208

    Work with Social Bookmarking Sites 212

    Chapter 11 Working with AdWords

    Create an AdWords Campaign 216

    Create an Ad Group 220

    Using the Keyword Tool 224

    Using the Traffic Estimator Tool 226

    Using the Contextual Targeting Tool 228

    Work with Analyze Competitions 230

    Chapter 12 Applying SEO to WordPress Blogs

    Understanding WordPress CMS 234

    Install the W3 Total Cache Plugin 236

    Configure the W3 Total Cache 240

    Set Up the All in One SEO Plugin 244

    Set Up Permalinks 248

    Install the SEO Friendly Images Plugin 250

    Chapter 13 Monetizing Your Website

    Explore Advertising Revenue Types 254

    Consider the Advertising Formats 256

    Create AdSense Ads 258

    Modify Existing AdSense Ads 262

    Block AdSense Advertisers' URLs 264

    Block Ads Using the Ad Review Center 266

    Position AdSense Ads 268

    Create Chitika Ads 270

    Work with Commission Conjunction 274

    Work with BuySellAds 276

    Chapter 14 Building and Managing an SEO Team

    Find the Best SEO Companies 282

    Hire an SEO Expert on Elance 284

    Post a Job on Elance 288

    Hire an SEO Expert on oDesk 290

    Post an SEO Job on oDesk 292

    Create a Freedcamp Project 294

    Index 298