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Produktbild: Wahl, S: Persuasion in Your Life

Wahl, S: Persuasion in Your Life

Fr. 124.00

inkl. gesetzl. MwSt., Versandkostenfrei

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.06.2012

Abbildungen

black & white illustrations, black & white tables, figures

Verlag

Taylor & Francis

Seitenzahl

384

Maße (L/B/H)

23/18.8/2 cm

Gewicht

644 g

Sprache

Englisch

ISBN

978-0-205-74158-8

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.06.2012

Abbildungen

black & white illustrations, black & white tables, figures

Verlag

Taylor & Francis

Seitenzahl

384

Maße (L/B/H)

23/18.8/2 cm

Gewicht

644 g

Sprache

Englisch

ISBN

978-0-205-74158-8

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  • Produktbild: Wahl, S: Persuasion in Your Life
  • In this Section:1) Brief Table of Contents2) Full Table of Contents Chapter 1: Persuasion in Your LifeChapter 2: Ethical Dimensions of PersuasionChapter 3: Theories of PersuasionChapter 4: ArgumentationChapter 5: Visual PersuasionChapter 6: Persuasion and New MediaChapter 7: Persuasive Public CampaignsChapter 8: Persuasion and Personal RelationshipsChapter 9: Persuasive Dimensions of Nonverbal CommunicationChapter 10: Persuasive Dimensions of Health CommunicationChapter 11: Persuasion in Business and Professional ContextsChapter 12: Persuasive PresentationsChapter 13: Persuasive Humor 2) Full Table of Contents Chapter 1: Persuasion In Your LifeDefining PersuasionAn Overview to Studying Persuasion In Your LifeDiscussion QuestionsSummary Chapter 2: Ethical Dimensions of PersuasionDefining EthicsThe Importance of EthicsEthical ConsiderationsEthical ResponsibilityEthical PerspectivesSummary Chapter 3: Theories of PersuasionWhat is theory?Early Theories Social Theories Tension Reduction Theories Summary Chapter 4: ArgumentationArgumentation not ArguingLocating Examples of ArgumentationDefining ArgumentationWarrants: The Heart of Argument Summary Chapter 5: Visual PersuasionVisual Communication DefinedVisual CultureDoes the Visual Argue?The Visual NarrativeVisual Persuasion in AdvertisingVisual CampaigningSummary Chapter 6: Persuasion and New MediaTraditions of Technological DevelopmentSocial NetworkingThe Inherent Persuasiveness of Social NetworkingVoyeurism and SurveillanceBusiness and InfluenceSummary Chapter 7: Persuasive Public Campaigns Foundation of Persuasive Public CampaignsAdvertising as PersuasionThe Advertising ProcessTypes of AdvertisingPublic Relations as PersuasionThe Public Relations ProcessTypes of Public RelationsCrisis ManagementNew Media and Persuasive Public CampaignsSummary Chapter 8: Persuasion and Personal RelationshipsPower DefinedSix Principles of PowerInfluence Goals in Interpersonal RelationshipsVerbal Power PlaysNonverbal Behaviors that Increase PowerPersuasion and Power Across Interpersonal RelationshipsSummary Chapter 9: Persuasive Dimensions of Nonverbal Communication Nonverbal Communication as Persuasion
    Environment
    Proxemics
    Kinesics
    Touch
    Physical Appearance
    Face and Eyes
    Summary Chapter 10: Persuasive Dimensions of Health CommunicationDefining Health and Health CommunicationInterpersonal Issues of HealthMediated Persuasion in Health Messages and CampaignsSummary Chapter 11: Persuasion in Business and Professional Contexts Persuasion in Business and Professional Contexts Using Persuasion to Get the JobPersuasion On the JobSummary Chapter 12: Persuasive Presentations Persuasive Presentations In Your LifeDetermining Your Persuasive PurposeConsider the AudienceOrganizing Your Persuasive PresentationTypes of ArgumentsStandards for Argument and their FallaciesSummary Chapter 13: Persuasive Humor What is Humor?Three Theories of HumorPersuasive Effects of HumorPersuasive Uses of HumorThe Limits of Humor in Persuasion Summary