Mallen, C: Event Management in Sport, Recreation and Tourism Theoretical and Practical Dimensions
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- Englisch ausgewählt
Fr. 59.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
06.12.2012
Verlag
Taylor & FrancisSeitenzahl
264
Maße (L/B/H)
23.2/15.6/1.8 cm
Gewicht
406 g
Sprache
Englisch
ISBN
978-0-415-64102-9
Now in a fully revised and updated second edition, Events Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of events management, placing it at the centre of professional practice. The book is designed to encourage critical thinking on the part of the student, to develop the skills that they will need to become effective, and reflective, practitioners in the events industry, and every chapter contains a rich array of real world case studies, data and practical examples from sport, recreation and tourism contexts. This second edition has been significantly strengthened with the inclusion of two completely new chapters - on environmental sustainability, and on the politics of events management - and is essential reading for any student or practitioner working in events management, sport management, leisure management, outdoor recreation or tourism.
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