Schilling, M: Strategic Management of Technological Innovati International Student Edition
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- Englisch ausgewählt
Fr. 72.90
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.02.2013
Abbildungen
mit Illustrationen
Verlag
McGraw-Hill Education LtdSeitenzahl
314
Maße (L/B/H)
23.1/18.8/1.1 cm
Gewicht
486 g
Auflage
4th ed.
Sprache
Englisch
ISBN
978-0-07-132644-5
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
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