Myers, M: Qualitative Research in Business and Management

'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' -
Catherine Cassell
Professor of Organizational Psychology, Manchester Business School, UK

'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' -
M. Lynne Markus, The John W. Poduska
Sr. Professor of Information and Process Management, Bentley University

'Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field'
Professor Cathy Urquhart
Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University