Introduction to Peircean Visual Semiotics A Visual Rhetoric

Peirce's scholarly life was one dedicated to understanding the nature and rhetorical function of both verbal and pictorial representation. Jappy's book clearly demonstrates how the powerful - and often poorly understood - framework of Charles S. Peirce's semiotics may be applied successfully to the analysis of pictorial documents. This book is a milestone in the centennial of Peirce's death that we are commemorating in 2014. -- Jaime Nubiola, University of Navarra, Spain 20121030 Tony Jappy's new book is a masterful application of Charles Sanders Peirce's theory of signs to the visual world, a thoroughly-grounded exploration of the proposition that seeing is knowing in all its multifaceted details. The author's extensive pedagogical experience and the wealth of illustrative material make Introduction to Peircean Visual Semiotics an indispensable guide to the subject. -- Michael Shapiro, Brown University, USA 20121030