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Produktbild: Bartlett, C: Transnational Management

Bartlett, C: Transnational Management Text, Cases & Readings in Cross-Border Management

Fr. 88.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

November 2013

Verlag

Mcgraw-Hill Publ.Comp.

Seitenzahl

800

Maße (L/B/H)

23.1/18.4/2.7 cm

Gewicht

1034 g

Auflage

7th Ed.

Sprache

Englisch

ISBN

978-1-259-01059-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

November 2013

Verlag

Mcgraw-Hill Publ.Comp.

Seitenzahl

800

Maße (L/B/H)

23.1/18.4/2.7 cm

Gewicht

1034 g

Auflage

7th Ed.

Sprache

Englisch

ISBN

978-1-259-01059-0

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  • Produktbild: Bartlett, C: Transnational Management
  • Part One: Introduction
    Part Two: The Strategic Imperatives
    Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities
    Case 1 - : Sher-Wood Hockey Sticks: Global Sourcing
    Case 1 - : Jollibee Foods Corporation (A): International Expansion
    Case 1- : Mahindra & Mahindra in South Africa
    Case 1 - : Acer, Inc.: Taiwan's Rampaging Dragon
    Reading 1 - : The Global Entrepreneur
    Reading 1 - : Distance Still Matters
    Reading 1 - : The Tortuous Evolution of the Multinational Corporation
    Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces
    Case 2 - : Global Wine War 2009: New World versus Old
    Case 2 - : The Globalisation of CEMEX
    Case 2 - : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
    Reading 2 - : Culture and Organisation
    Reading 2 - : Clusters and the New Economics of Competition
    Reading 2 - : Managing Risk in an Unstable World
    Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage
    Case 3 - : The Global Branding of Stella Artois
    Case 3 - : United Cereal: Lora Brill's Eurobrand Challenge
    Case 3 - : GE's Imagination Breakthrough: The Evo Project
    Reading 3 - : Managing Differences: The Central Challenge of Global Strategy
    Reading 3 - : Capturing the World's Emerging Middle Class
    Reading 3 - : New Business Models in Emerging Markets
    Part Three: The Organisational Challenge
    Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility
    Case 4 - : Philips versus Matsushita: The Competitive Battle Continues
    Case 4 - : ECCO A/S - Global Value Chain Management
    Case 4 - : Lundbeck Korea: Managing an International Growth Engine
    Case 4 - : Kent Chemical: Organising for International Growth
    Reading 4 - : Organising for an Emerging World
    Reading 4 - : Have You Restructured for Global Success?
    Reading 4 - : Matrix Management: Not a Structure, a Frame of Mind
    Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
    Case 5 - : Applied Research Technologies, Inc.: Global Innovation's Challenges
    Case 5 - : P&G Japan: The SK-II Globalisation Project
    Case 5 - : McKinsey & Company: Managing Knowledge and Learning
    Reading 5 - : Building Effective R&D Capabilities Abroad
    Reading 5 - : How GE is Disrupting Itself
    Reading 5 - : How to Build Collaborative Advantage
    Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
    Case 6 - : Sharp Corporation: Beyond Japan
    Case 6 - : Nora-Sakari: A Proposed JV in Malaysia (Revised)
    Case 6 - : Eli Lilly in India: Rethinking the Joint Venture Strategy
    Reading 6 - : The Design and Management of International Joint Ventures
    Reading 6 - : How to Manage Alliances Better than One at a Time
    Part Four: The Managerial Implications
    Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities
    Case 7 - : Levendary Cafe: The China Challenge
    Case 7 - : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy
    Case 7 - : Silvio Napoli at Schindler India
    Case 7 - : Managing a Global Team: Greg James at Sun Microsystems, Inc.
    Reading 7 - : Managing Executive Attention in the Global Company
    Reading 7 - : Tap Your Subsidiaries for Global Reach
    Reading 7 - : The Collaboration Imperative
    Chapter 8: The Future of the Transnational: An Evolving Global Role
    Case 8 - : Barrick Gold Corporation - Tanzania
    Case 8 - : IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor
    Case 8 - : Genzyme's CSR Dilemma: How to Play its HAND
    Reading 8 - : A Global Leader's Guide to Managing Business Conduct
    Reading 8 - : Serving the World's Poor, Profitably