Band 15
Differential Games in Marketing
Aus der Reihe
International Series in Quantitative Marketing
-
- Hardcover
- Taschenbuch ausgewählt
-
Sprache:Englisch
Fr. 191.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
03.10.2012
Abbildungen
XIV, 176 p.
Verlag
Springer UsSeitenzahl
176
Maße (L/B/H)
23.5/15.5/1.1 cm
Gewicht
306 g
Auflage
Softcover reprint of the original 1st edition 2004
Sprache
Englisch
ISBN
978-1-4613-4724-8
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
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