Chapter 1: Prepare the Perfect Pitch
Interview: Ian Sander and Kim Moses – Ghost Whisperer
Chapter 2: Explore a New Arena
Interview: Steven S. DeKnight* – Spartacus
Chapter 3: Service Your Franchise
Interview: Michael Rauch – Royal Pains
Chapter 4: Deliver the Verdict
Interview: Michelle and Robert King – The Good Wife
Chapter 5: Make Us Care
Interview: Vince Gilligan – Breaking Bad
Chapter 6: Value Family Dynamics
Interview: Shonda Rhimes – Scandal
Chapter 7: Fuel Your Story Engine
Interview: Pam Veasey* – CSI: New York
Chapter 8: Identify Characters’ Weaknesses
Interview: David Shore – House, M.D.
Chapter 9: Determine the POV
Interview: Alex Gansa – Homeland
Chapter 10: Get to the Heart of Your Story
Interview: Jason Katims – Parenthood
Chapter 11: Know Who and What They’re Up Against
Interview: Tim Kring – Touch
Chapter 12: Mine the Mystery
Interview: Damon Lindelof – Lost
Chapter 13: Blueprint Your Structure
Interview: Glen Mazzara – Walking Dead
Chapter 14: Unify Storylines (via Theme)
Interview: Chip Johannessen – Dexter
Chapter 15: Pique Our Interest with a Potent Teaser
Interview: Dawn Prestwich and Nicole Yorkin* – The Riches
Chapter 16: Hit the Sweet Spot
Interview: Hart Hanson – Bones
Chapter 17: Pay Off the Setups
Interview: Veena Sud – The Killing
Chapter 18: Establish the Mythology
Interview: Adam Horowitz and Edward Kitsis – Once Upon a Time
Chapter 19: Push Them Off a Cliff
Interview: Michael Kelley – Revenge
Chapter 20: Designate an Expertise
Interview: Janet Tamaro – Rizzoli & Isles
Chapter 21: Make Us Laugh
Interview: Christopher Lloyd – Modern FamilyInterview: Craig Thomas & Carter Bays – How I Met Your MotherInterview: Don Roos and Dan Bucatinsky* – Web Therapy