Convergence User Expectations, Communications Enablers and Business Opportunities
Aus der Reihe
Telecoms Explained
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
Fr. 47.00
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
30.04.2008
Verlag
John Wiley & SonsSeitenzahl
250 (Printausgabe)
Dateigröße
2375 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470987780
Convergence: User Expectations, Communications Enablers and
Business Opportunities offers a user-centric and
business-oriented analysis of the rapidly changing communications
industry. Clear summaries of key technology areas provide the
backdrop for an extensive analysis of the expectations set by users
and the challenges and opportunities this presents to
companies.
The process of convergence is characterised by complex
interactions between different technical fields, business areas and
end-user relations, where traditional telecommunications services,
internet-based services and media broadcast services are blending
into a continuum of rich new offerings. With these changes the
existing hardwired links between user services and specific
industry segments are rapidly dissolving.
* Presents guide to end-user market trends and expectations
* Includes models and analysis of new industry structures and
dynamics
* Contains comprehensive discussion of innovation as a business
driver
* Provides wide range of references to reflect the
cross-disciplinary scope of convergence
* Offers motivation and suggestions for refocus of key business
strategies
Convergence bridges the fields of business, economics,
technology and social studies and analyses business models and
practices from across a range of industry segments. The wide scope
makes the book an ideal text for technically-minded executives,
business-oriented engineers and anyone with an interest in the
intricacies of the convergence triggered market changes.
Business Opportunities offers a user-centric and
business-oriented analysis of the rapidly changing communications
industry. Clear summaries of key technology areas provide the
backdrop for an extensive analysis of the expectations set by users
and the challenges and opportunities this presents to
companies.
The process of convergence is characterised by complex
interactions between different technical fields, business areas and
end-user relations, where traditional telecommunications services,
internet-based services and media broadcast services are blending
into a continuum of rich new offerings. With these changes the
existing hardwired links between user services and specific
industry segments are rapidly dissolving.
* Presents guide to end-user market trends and expectations
* Includes models and analysis of new industry structures and
dynamics
* Contains comprehensive discussion of innovation as a business
driver
* Provides wide range of references to reflect the
cross-disciplinary scope of convergence
* Offers motivation and suggestions for refocus of key business
strategies
Convergence bridges the fields of business, economics,
technology and social studies and analyses business models and
practices from across a range of industry segments. The wide scope
makes the book an ideal text for technically-minded executives,
business-oriented engineers and anyone with an interest in the
intricacies of the convergence triggered market changes.
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