Social Innovation, Inc. 5 Strategies for Driving Business Growth through Social Change
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB 3
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Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
21.09.2010
Verlag
Wiley-ScrivenerSeitenzahl
256 (Printausgabe)
Dateigröße
879 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470892190
Could Wal-Mart offer a better solution to healthcare than
Medicaid? Could GE help reduce global warming faster than the Kyoto
protocol?
Social Innovation, Inc. declares a new era where companies
profit from social change. Leading corporations like GE, Wellpoint,
Travelers and Wal-Mart are transforming social responsibility into
social innovation and revolutionizing the way we think about
the role of business in society. Based on four years of measuring
the social strategies of America's leading corporations, Jason Saul
lays out the five strategies for social innovation and offers a
practical roadmap for how to get started.
* Explains the fundamental shift in the role of business in
society, from social contract to social capital market
* Identifies the 5 social innovation strategies: submarket
products and services, social points of entry, pipeline talent,
reverse lobbying, and emotive customer bonding
* Offers step-by-step guidance for creating economic value
through positive social change
Social Innovation, Inc. is about making social change
work for the business, and in turn staying relevant in the new
economy.
Medicaid? Could GE help reduce global warming faster than the Kyoto
protocol?
Social Innovation, Inc. declares a new era where companies
profit from social change. Leading corporations like GE, Wellpoint,
Travelers and Wal-Mart are transforming social responsibility into
social innovation and revolutionizing the way we think about
the role of business in society. Based on four years of measuring
the social strategies of America's leading corporations, Jason Saul
lays out the five strategies for social innovation and offers a
practical roadmap for how to get started.
* Explains the fundamental shift in the role of business in
society, from social contract to social capital market
* Identifies the 5 social innovation strategies: submarket
products and services, social points of entry, pipeline talent,
reverse lobbying, and emotive customer bonding
* Offers step-by-step guidance for creating economic value
through positive social change
Social Innovation, Inc. is about making social change
work for the business, and in turn staying relevant in the new
economy.
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