Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? An Ethical Analysis
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Sprache:Englisch
Fr. 6.40
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
16.12.2011
Verlag
GRINSeitenzahl
6 (Printausgabe)
Dateigröße
349 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656084006
Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity-whom some people regard as a superior individual-uses a product, it has to be good for everybody else. Hence, consumers will buy.
The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity's image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?
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