Evaluating measurement properties of collage research Development of brand representations
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Sprache:Englisch
Fr. 15.90
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Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
07.07.2009
Verlag
GRINSeitenzahl
22 (Printausgabe)
Dateigröße
293 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783640367030
Then, the classical measurement properties are explained in detail: Objectivity, reliability and validity. A conclusion is always pointed out of the results for the collage research. All in all, the classical measurement properties cannot be adapted simply to the collage technique. Finally, the most important issues are resumed and an outlook for further researches is taken.
The analysis is focused on expert literature like market research papers and different textbooks. The difficulty was to develop guidelines for the collage research based on the classical measurement properties. Besides, a discussion with a researcher enforced the results in a qualitative way. Finally the soundness of the findings is guaranteed due to the continuous review of the sources and the data.
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