Marketing
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- Englisch ausgewählt
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Verlag:John Wiley & Sons Inc
- Wiley Fr. 149.00
- John Wiley & Sons Inc Fr. 173.00 ausgewählt
Fr. 173.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Verlag
John Wiley & Sons IncSeitenzahl
640
Maße (L)
25.4 cm
Auflage
3. Auflage
Sprache
Englisch
ISBN
978-1-118-62417-3
Marketing 3rd edition , is the ideal text for theundergraduate Introductory Marketing course in the Asia-Pacificregion. Significantly, it is an original work rather than being anadaptation of a US text. The 1st edition of this text was the mostsuccessful 'ground-up' Introductory Marketing text everreleased in the local market.
Building on the strengths of the previous two editions, thetext and its extensive accompanying digital resources are designedto engage students in the study of marketing. A diverse range oforganisations, goods and services from Australia, New Zealand andthe Asian region are featured to illustrate key concepts, coupledwith detailed coverage of the latest marketing theory, research andthinking. This text provides a thorough analysis of contemporarymarketing, including detailed coverage of digital marketinginitiatives, as well as more traditional methods. It is anessential guide to best practice.
Building on the strengths of the previous two editions, thetext and its extensive accompanying digital resources are designedto engage students in the study of marketing. A diverse range oforganisations, goods and services from Australia, New Zealand andthe Asian region are featured to illustrate key concepts, coupledwith detailed coverage of the latest marketing theory, research andthinking. This text provides a thorough analysis of contemporarymarketing, including detailed coverage of digital marketinginitiatives, as well as more traditional methods. It is anessential guide to best practice.
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