Johnson, J: Designing with the Mind in Mind

"The clear writing style, comprehensive coverage of common design decisions, and the reference to human psychology that provide the theoretical support for these decisions make it a solid addition to your personal or professional library." --User Experience Magazine, 2014

".the authors provide an excellent selection of topics and examples that constitutes necessary knowledge for everyone involved in designing user interfaces, and perhaps even all software engineers.The book is easy to read for novice audiences, students and particularly practitioners. It is well illustrated with plenty of examples." --HCI International News, May 2014

".guide to user interface design based on the science of human perception and memory.

"What's really good about the book is that Johnson provides ample details about the topic, but doesn't reduce it to so just a set of rules or mind-numbing (and thusly unreadable) checklists.

"In this valuable traversal of human cognition, Jeff Johnson illuminates its operation and exposes everyday fallacies and misunderstandings through examples and explanations. The results provide a useful education for everyone, but one that is essential for designers. If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it." --Don Norman, Nielsen Norman group and Author of Design of Everyday Things, revised and expanded edition

"Need to know about how things really work in the mind of your users? Designing with the Mind in Mind is a treasure trove, packed with insightful information about the cognitive pitfalls, perceptual glitches, and usability errors that plague user interfaces. DWTMIM is a book every designer needs to read, if only to understand why your brilliant user experience might not actually work in reality, and what brain science suggests you do about fixing it." --Dan Russell, Senior Research Scientist, Search Quality, Google

"Several excellent books ago, Jeff Johnson figured out that the way to reveal user interface design is to emphasize concrete examples. This book is organized around 14 fundamental and wide-ranging insights about human psychology that are vividly grounded and applied in design examples. The book will be useful to professionals who can quickly inform or remind themselves of how user interface design guidelines work, and it will engage and equip students entering this exciting area." --John M. Carroll, Distinguished Professor of Information Sciences and Technology, The Pennsylvania State University