Part I: Analysis and Argument 1 Chapter 1 Analyzing Texts and Writing Thesis Statements 2 Understanding Texts Rhetorically 4 Strategies for Analyzing Rhetorical Texts 7 Understanding Visual Rhetoric 8 Understanding Written Rhetoric 13 Reading: Heidi Przybyla, "Giffords Shooting in Arizona May Cool U.S. Political Rhetoric, Hurt Palin" 15 Writing Across Diverse Media 18 Analyzing Published Writing 22 Reading: Karl Rove, "After Four Bleak Obama Years, an Opportunity" 25 Brainstorming Parts of An Essay 28 Developing a Thesis Statement 29 Analyzing Student Writing 33 Student Writing: Sophie Shank, "Better Watch Out: 'Monsanto Claus' is Coming to Town-A political cartoon warns of the destruction wreaked" 25 The Writer's Process 39 Writing Assignments 41 Chapter 2 Understanding Strategies of Persuasion 44 Identifying Strategies of Argumentation 46 Reading: Ian Bogost, "Persuasive Games" 50 Understanding the Rhetorical Appeals 51 Appeals to Emotion: Pathos 53 Appeals to Reason: Logos 58 Appeals to Character and Authority: Ethos 63 Considering Context and Values: Kairos and Doxa 69 Reading an Ad Analysis 72 Reading: David Zweig, "What Everyone Is Missing About the Lauded New Dove Ad Campaign" 72 The Writer's Process 74 Writing Assignments 75 Chapter 3 Composing Arguments 78 Understanding the Canons of Rhetoric 79 Invention in Argument 79 Arrangement in Argument 85 Using Classical Strategies of Arrangement 88 Using Toulmin to Arrange or Analyze an Argument 90 Considering Rogerian Arguments 91 Style in Argument 93 Constructing Your Persona 94 Choosing a Rhetorical Stance 95 Writing with Style: Titles, Introductions, and Conclusions 96 Writing a Position Paper 101 Student Writing: Lindsay Funk, "Rand Paul Asks Does Foreign Aid Make Us Safer? Yes, It Does" 103 Writing a Position Paper that Considers Multiple Arguments 106 Reading: Richard B. Woodward, "One 9/11 Picture, Thousands of Words: Rorschach of Meanings " 108 The Writer's Process 112 Writing Assignments 112 Part II: Research Arguments 115 Chapter 4 Planning and Proposing Research Arguments 116 Asking Research Questions 117 Constructing a Research Log 119 Generating Topics and Research Questions 120 Narrowing Your Topic 123 Brainstorming Topics Visually 123 Writing About Your Research Plans 127 The Research Freewrite 129 Student Writing: Bries Deerrose, "The Research Freewrite" 129 Drafting the Research Hypothesis 131 Drafting a Research Proposal 132 Student Writing: Molly Fehr, "Inspiring Nazi Germany: How Hitler Rose to Power through the Use of Propaganda and Rousing Rhetoric" 134 The Writer's Process 139 Writing Assignments 140 Chapter 5 Finding and Evaluating Research Sources 142 Visualizing Research 143 Developing Search Terms 145 Understanding Primary and Secondary Sources 146 Finding Primary Sources 147 Searching for Secondary Sources 149 Evaluating Your Sources 152 Using Field Research 155 Conducting Interviews 157 Developing a Survey 160 Other Models of Fieldwork 163 Evaluating Field Research Sources 165 Creating a Dialogue with Your Sources 166 Student Writing: Amanda Johnson, "Dialogue of Sources" 167 Writing an Annotated Bibliography 169 The Writer's Process 173 Writing Assignments 174 Chapter 6 Organizing and Writing Research Arguments 176 Organizing Your Draft in Visual Form 177 Learning Outline Strategies 179 Outlines with Argumentative Subheads 181 Student Writing: Dexian Cai, "Research Paper Outline" 182 Transitions 186 Spotlight on Your Argument 186 Analyzing a Published Argument 187 Reading: Bret Schulte, "Saying it in Cinema" 188 Integrating Research Sources 190 Selecting Summary 191 Picking Paraphrase 192 Using Direct Quotations 193 Working with Quotations in Your Writing 193 Documentation During Integration 197 Drafting Your Research Argument 198 Keeping Your Passion 198 Analyzing a Student's Draft of a Research-Based Essay 199 Student Writing: Wan Jin Park, "Environmental Leadership: How Al Gore Illuminated an Overlooked Crisis" 199 Revising Your Draft 205 Troubleshooting 206 Collaboration Through Peer Feedback 208 Analyzing a Student's Revision of a Research-Based Essay 209 Student Writing: Wan Jin Park, "Balancing the Soft and the Passionate Rhetorician: Gore's Dynamic Rhetoric in His Environmental Leadership" 210 The Writer's Process 220 Writing Assignments 221 Chapter 7 Avoiding Plagiarism and Documenting Sources 223 Understanding Intellectual Property and Plagiarism 224 Avoiding Unintentional Plagiarism 226 Working with Images and Multimedia as Sources 226 Understanding Documentation Style 227 In-Text Citations: Documentation as Cross-Referencing 228 Using Notes for Documentation 231 Producing a Works Cited List in MLA Style 232 Documentation for Print and Online Text-Based Sources 233 Documentation for Visual, Audio, and Multimedia Sources 238 Student Paper in MLA Style 242 Student Writing: Stephanie Parker, "Soompi and the 'Honorary Asian': Shifting Identities in the Digital Age" 243 The Writer's Process 249 Writing Assignments 249 Part III: Design and Delivery 251 Chapter 8 Designing Arguments 252 Understanding Document Design and Decorum 253 Understanding Academic Writing Conventions 255 Integrating Images in Academic Writing 257 Design of Academic Papers 259 Tools of Design for Academic Audiences 259 Writing an Abstract 259 Student Writing: Zachary Templeton, "Video Games: A Viable and Accessible Treatment Option for Depression" 261 Constructing Your Bio 262 Student Writing: Molly Cunningham, Bio 263 Formatting Writing for Audience and Purpose 264 Reading: London Greenpeace, "What's Wrong with the Body Shop?" 265 Designing Arguments in Popular Formats 269 Crafting an Op-Ad 269 Student Writing: Carrie Tsosie, "Alternative Energy for Whom?" 271 Producing a Photo Essay 271 Student Writing: Conor Henrikson, "Art on Campus" 272 Composing in Newsletter or Magazine Format 274 Student Writing: Miranda Smith, "Charities Taking Action Against Hunger" 275 Composing a Website 275 Creating an Online Video 280 The Writer's Process 282 Writing Assignments 283 Chapter 9 Delivering Presentations 285 Branches of Oratory 287 Audience, Purpose, and Persona 288 Transforming Research Writing into a Presentation 290 Selection 291 Organization 292 Translation 294 Writing and Designing a Presentation 295 Student Writing: Nicholas Spears, "Lady Gaga Research Proposal 'Script' " 296 Strategies of Presentation Design 299 Writing for Poster Sessions 301 Writing for Multimedia Presentations 302 Working with Slideshows 303 Beyond the Slideshow 305 Choosing Methods of Memory and Delivery 307 Harnessing Memory for Live Performances 307 Mastering Delivery for Live Performances 308 Practicing Your Presentation 311 Anticipating Problems and the Question-and-Answer Session 312 Documenting Your Presentation 313 The Writer's Process 315 Writing Assignments 315 Part IV: Readings 319 Chapter 10 You Are What You Eat 320 Kate Murphy, "First Camera, Then Fork" 322 Food Photographs 326 Writing Collaboratively 327 Michelle Obama, "Remarks Prepared for the Let's Move Launch" 327 United States Department of Agriculture, Nutritional Information Graphics 337 Michael Pollan, "How Change Is Going to Come in the Food System" 340 Information Graphic: Locavorism vs. Globavorism 343 Taylor Clark, "Meatless Like Me" 344 Peter Menzel and Faith d'Aluisio, Photographs from Hungry Planet 348 James McWilliams, "The Green Monster" 351 The New York Times Editors, "Can Biotech Food Cure World Hunger?" 355 Analyzing Perspectives on the Issue 359 From Reading to Research Assignments 360 Chapter 11 Life Online 362 Editorial Cartoon 364 Christine Erickson, "The Social Psychology of the Selfie" 365 Robbie Cooper, from Alter Ego: Avatars and Their Creators 370 Amanda Lenhart, Mary Madden, Aaron Smith, Kristen Purcell, Kathryn Zickuhr, and Lee Rainie, Excerpt from "Teens, Kindness and Cruelty on Social Network Sites" 374 danah boyd and Alice Marwick, Excerpt from "Social Privacy in Networked Publics: Teens' Attitudes, Practices, and Strategies" 379 Clive Thompson, "I'm So Totally, Digitally Close to You" 388 Writing Collaboratively 397 xkcd, "Online Communities 2" 398 Art Silverblatt, "Twitter As Newspeak" 399 Evgeny Morozov, "From Slacktivism to Activism" 402 Daniel Terdiman, "Playing Games with a Conscience" 407 Screenshots: Games for Change 410 Analyzing Perspectives on the Issue 412 From Reading to Research Assignments 412 Chapter 12 Imagining the Ideal Body 414 Pamela Abbott and Francesca Sapsford, "Clothing the Young Female Body" 417 Photograph: Swedish Mannequins 422 Susie Orbach, "Fat Is an Advertising Issue" 423 John Riviello, "What If Barbie Was an Actual Person? A Flash Movie" 428 National Eating Disorders Association (NEDA), 2012 Anorexia Awareness Poster 429 Writing Collaboratively 430 Susan McClelland, "Distorted Images: Western Cultures Are Exporting Their Dangerous Obsession with Thinness" 430 Elinor Frankel, "Should America Follow Israel's Example and Ban Too-Thin Models?" 433 Charles Atlas, "The Insult That Made a Man Out of 'Mac' " 437 Harrison G. Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowiecki, "Evolving Ideals of Male Body Image as Seen Through Action Toys" 438 Writing Collaboratively 446 Kim Franke-Folstad, "G.I. Joe's Big Biceps Are Not a Big Deal" 447 Lore Sjoberg and Kelsey Drake, "Beards of Silicon Valley: A Field Guide to Tech Facial Hair" 449 Analyzing Perspectives on the Issue 451 From Reading to Research Assignments 451 Chapter 13 Playing Against Stereotypes 453 Photographs: Defying Stereotypes of Ability 455 Carla Filomena Silva and P. David Howe, "The (In)validity of Supercrip Representation of Paralympian Athletes" 457 Thad Mumford, "The New Minstrel Show: Black Vaudeville with Statistics" 464 ESPN, From "Black Athlete Confidential" 467 Dave Zirin, "Say It Ain't So, Big Leagues" 473 Robert Lipsyte, "Jocks Vs. Pukes" 476 Jealousy of Caster Semenya 480 Sports Illustrated Covers 482 Maya Dusenbery and Jaeah Lee, "The State of Women's Athletics, 40 Years After Title Ix" 483 The Media Education Foundation, Transcript: Playing Unfair 487 Writing Collaboratively 498 Shannon Ryan, "Banking on Beauty: Trying to Expand Fan Base by Marketing Its Players, the WNBA for the First Time Offers Rookies Lessons in Fashion and Makeup" 499 WNBA, "Expect Great" Commercial 502 Analyzing Perspectives on the Issue 504 From Reading to Research Assignments 504 Chapter 14 Crisis and Resilience 506 Drea Knufken, "Help, We're Drowning!: Please Pay Attention to Our Disaster" 510 Daniel Okrent, "The Public Editor: No Picture Tells the Truth-The Best Do Better Than That" 513 Charles Porter, "Tragedy in Oklahoma" 517 Joe Strupp, "The Photo Felt Around the World" 520 Mark Glaser, "Did London Bombings Turn Citizen Journalists into Citizen Paparazzi?" 523 Make "Pictures of Hurricane Sandy" 528 Writing Collaboratively 529 David Leeson, "Photographs and Stories" 530 NewsHour Extra with Jim Lehrer, "Pros and Cons of Embedded Journalism" 535 Mark Binelli, "How Detroit Became the World Capital of Staring at Abandoned Old Buildings" 537 Matthew Christoper, "Abandoned America" 541 Lady Gaga, "We Pray for Japan" 543 Analyzing Perspectives on the Issue 544 From Reading to Research Assignments 545 Chapter 15 Claiming Citizenship 546 The Center for American Progress, "Infographic: The New Demographics" 549 Meme, "Does History Repeat Itself?" 550 A. G. Sulzberger, "Hispanics Reviving Faded Towns on the Plains" 552 Alex Webb, "Life on the Border" 555 Thomas L. Friedman, "America's Real Dream Team" 558 Stephen M. Steinlight, "Thomas L. Friedman: Foe of Open-Borders and 'Comprehensive Immigration Reform'?" 561 Lexington, "The Hub Nation" 565 Writing Collaboratively 568 Mark Rice-Oxley, "In 2,000 Years, Will the World Remember Disney or Plato?" 569 Joseph Davicsin and Jerome Sklarsky, "The Daily Targum: Two Opinions on McDonaldization" 573 Paul Feine, "McBastards: McDonald's and Globalization" 576 Colleen Walsh, "Education Without Limits" 580 Analyzing Perspectives on the Issue 584 From Reading to Research Assignments 585 Credits 586
