The Marketing Agency Blueprint The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
29.11.2011
Verlag
John Wiley & Sons IncSeitenzahl
256 (Printausgabe)
Dateigröße
1292 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118176887
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly
transformational period. The old guard, rooted in tradition and
resistant to change, will fall and new leaders will emerge. Hybrid
marketing agencies that are more nimble, tech savvy, and
collaborative will redefine the industry. Digital services will be
engrained into the DNA and blended with traditional methods for
integrated campaigns. The depth, versatility, and drive of their
talent will be the cornerstones of organizations that pursue a
higher purpose. The Marketing Agency Blueprint is a
practical and candid guide that presents ten rules for building
such a hybrid agency.
The new marketing agency model will create and nurture diverse
recurring revenue streams through a mix of services, consulting,
training, education, publishing, and software sales. It will use
efficiency and productivity, not billable hours, as the essential
drivers of profitability. Its value and success will be measured by
outcomes, not outputs. Its strength and stability will depend on a
willingness to be in a perpetual state of change, and an ability to
execute and adapt faster than competitors. The Marketing Agency
Blueprint demonstrates how to:
* Generate more qualified leads, win clients with set pricing and
service packages, and secure more long-term retainers
* Develop highly efficient management systems and more effective
account teams
* Deliver greater results and value to clients
This is the future of the marketing services industry. A future
defined and led by underdogs and innovators. You have the
opportunity to be at the forefront of the transformation.
The marketing services industry is on the cusp of a truly
transformational period. The old guard, rooted in tradition and
resistant to change, will fall and new leaders will emerge. Hybrid
marketing agencies that are more nimble, tech savvy, and
collaborative will redefine the industry. Digital services will be
engrained into the DNA and blended with traditional methods for
integrated campaigns. The depth, versatility, and drive of their
talent will be the cornerstones of organizations that pursue a
higher purpose. The Marketing Agency Blueprint is a
practical and candid guide that presents ten rules for building
such a hybrid agency.
The new marketing agency model will create and nurture diverse
recurring revenue streams through a mix of services, consulting,
training, education, publishing, and software sales. It will use
efficiency and productivity, not billable hours, as the essential
drivers of profitability. Its value and success will be measured by
outcomes, not outputs. Its strength and stability will depend on a
willingness to be in a perpetual state of change, and an ability to
execute and adapt faster than competitors. The Marketing Agency
Blueprint demonstrates how to:
* Generate more qualified leads, win clients with set pricing and
service packages, and secure more long-term retainers
* Develop highly efficient management systems and more effective
account teams
* Deliver greater results and value to clients
This is the future of the marketing services industry. A future
defined and led by underdogs and innovators. You have the
opportunity to be at the forefront of the transformation.
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