Dynamic Customer Strategy Today's CRM
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 31.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
31.12.2013
Verlag
Business Expert PressSeitenzahl
200
Maße (L/B/H)
22.9/15.2/0.9 cm
Gewicht
231 g
Sprache
Englisch
ISBN
978-1-60649-696-1
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
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