Strategic Learning How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:ePUB
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
22.02.2010
Verlag
WileySeitenzahl
256 (Printausgabe)
Dateigröße
1940 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470609828
How to use Strategic Learning to rapidly respond to change and
gain a sustainable advantage over your competitors
What's even harder than creating a breakthrough strategy? Making
it stick. As companies are fighting to survive in a tough economy,
this new book by Willie Pietersen demonstrates the power of the
Strategic Learning process, a four-step dynamic cycle guaranteed to
create and sustain winning performance. Adopted by a wide range of
corporations and not-for-profit organizations, the Strategic
Learning process builds on eight years of practicing, adapting and
honing the original concepts Pietersen first introduced in
Reinventing Strategy to explain how organizations can
generate superior insights about their customers and competitors,
craft a Winning Proposition, focus on a vital few key priorities,
create buy-in throughout the organization and achieve success
- again and again.
* Teaches organizations to make smarter decisions that help them
win customers and earn superior profits
* Explains how to instill a culture of openness, learning, and
courage that can face and respond to the constantly changing
business environment
* Is a tool that can benefit leaders at all levels, in
organizations both large and small, global and domestic, for-profit
and not-for-profit
* Author Willie Pietersen, a former president of Tropicana and
Seagram USA, is a professor of management at Columbia Business
School, and the author of Reinventing Strategy, from
Wiley
Strategic Learning shows you how your business or
nonprofit organization can develop better, more effective
strategies for long-term competitive advantage.
gain a sustainable advantage over your competitors
What's even harder than creating a breakthrough strategy? Making
it stick. As companies are fighting to survive in a tough economy,
this new book by Willie Pietersen demonstrates the power of the
Strategic Learning process, a four-step dynamic cycle guaranteed to
create and sustain winning performance. Adopted by a wide range of
corporations and not-for-profit organizations, the Strategic
Learning process builds on eight years of practicing, adapting and
honing the original concepts Pietersen first introduced in
Reinventing Strategy to explain how organizations can
generate superior insights about their customers and competitors,
craft a Winning Proposition, focus on a vital few key priorities,
create buy-in throughout the organization and achieve success
- again and again.
* Teaches organizations to make smarter decisions that help them
win customers and earn superior profits
* Explains how to instill a culture of openness, learning, and
courage that can face and respond to the constantly changing
business environment
* Is a tool that can benefit leaders at all levels, in
organizations both large and small, global and domestic, for-profit
and not-for-profit
* Author Willie Pietersen, a former president of Tropicana and
Seagram USA, is a professor of management at Columbia Business
School, and the author of Reinventing Strategy, from
Wiley
Strategic Learning shows you how your business or
nonprofit organization can develop better, more effective
strategies for long-term competitive advantage.
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