Branded! How Retailers Engage Consumers with Social Media and Mobility
Aus der Reihe
SAS Institute Inc
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
22.09.2010
Verlag
John Wiley & SonsSeitenzahl
288 (Printausgabe)
Dateigröße
4483 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470931738
Written through the eyes of retail and technology executives,
Branded! explores retailers who are successfully implementing
social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers
though social media and mobility. Branded! reveals how these
digital communication channels are an extension of a retailer's
culture and strategy resulting in building brand equity.
Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,
1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured.
Branded!:
* Provides a clear review of social media as well as the rapid
changes in the development and use of mobility.
* Demonstrates why retailers cannot 'wait and see', and must move
rapidly
* Shows how each company's social media and mobility initiatives
are based on the individual personality of the company.
* Discusses sophisticated analytic tools that enable retailers to
measure their performance and make informed decisions on the
data
Branded! explores retailers who are successfully implementing
social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers
though social media and mobility. Branded! reveals how these
digital communication channels are an extension of a retailer's
culture and strategy resulting in building brand equity.
Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,
1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured.
Branded!:
* Provides a clear review of social media as well as the rapid
changes in the development and use of mobility.
* Demonstrates why retailers cannot 'wait and see', and must move
rapidly
* Shows how each company's social media and mobility initiatives
are based on the individual personality of the company.
* Discusses sophisticated analytic tools that enable retailers to
measure their performance and make informed decisions on the
data
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