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Produktbild: Ambrose, G: Basics Graphic Design Box Set

Ambrose, G: Basics Graphic Design Box Set

Aus der Reihe Basics Graphic Design

Fr. 84.90

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

08.10.2014

Verlag

Bloomsbury Academic

Seitenzahl

600

Maße (L/B/H)

23.8/16.4/6 cm

Gewicht

2006 g

Sprache

Englisch

ISBN

978-1-4725-6754-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

08.10.2014

Verlag

Bloomsbury Academic

Seitenzahl

600

Maße (L/B/H)

23.8/16.4/6 cm

Gewicht

2006 g

Sprache

Englisch

ISBN

978-1-4725-6754-3

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  • Produktbild: Ambrose, G: Basics Graphic Design Box Set
  • Approach and Language (9782940411351) Introduction; How to get the most out of this book; Essential kit. Chapter 1: Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen (Dean of School of Design, London College of Communication, UK); Student exercise: Context. Chapter 2: Ideas; Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin (Founding director of Airside Studio, UK); Student exercise: Mapping. Chapter 3: Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama (Professor of Visual Communication Design, Purdue University, US); Student exercise: Rich media. Chapter 4: Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer (Faydherbe/de Wringer, NL); Student exercise: Typography. Chapter 5: Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough (Myerscough Studio, UK); Student exercise: Hybrid. Chapter 6: Conventions: Formats and sizes; File formats; Colour systems; Appendix; Conclusion; Bibliography; Index; Acknowledgements; Working with ethics. Design Research (9782940411740) Contents; Introduction. Chapter 1: The basics of research: Why research?; Getting started; Primary, secondary and tertiary; Key terminology; Studio interview - Emily Hale (Graphic Design and Art Direction, US); Activity - Approaching research. Chapter 2: Understanding context; Audience and social contexts; Design contexts; Theoretical underpinning; Studio interview - Andrew Hussey (Multi-disciplinary Graphic Design, UK); Activity - Convention. Chapter 3: Planning your work; The brief; Audience; Sources and credibility; Recording and documenting; Studio interview - Brian Rea; (Designer and teacher at The Art Center College of Design, US); Activity - Audience. Chapter 4: Conducting research: Audience research; Market research; Field-based research; Process-based research; Studio interview - Jane Trustram (Designer and Lecturer BA in Graphic Communications at University for the Creative Arts, Farnham UK); Activity - Product and customer. Chapter 5: Using your findings: Understanding your findings; Responding to your findings; Studio interview - Underware (Design studio NL/FI); Activity - Classification. Chapter 6: Presenting your findings: Presenting research; Completing the job; Studio interview - Tanner Christensen (Creativity expert and Founder of creative ebook publisher Aspindle, US); Activity - Presenting statistics. Conclusion; Contacts; Bibliography; Index; Acknowledgements; Working with ethics. Idea Generation (9782940411818) Contents; Introduction. Chapter 1: Basic principles: Getting started; Kick-starting the process; Working in a group; Studio interview: Hat-trick Design (Design studio, UK); Exercise: Mind mapping. Chapter 2: Creative thinking and idea generation: Strategies and methods; Exploring idea generation; Studio interview: Sam Winston (Designer, UK); Exercise: Visual equations. Chapter 3: Audience and context: Audience-specific techniques; Client and competition; Object, construction and materials; Studio interview: Catherin Griffiths (Designer and Typographer, NZ); Exercise: Random input: words, context and colour. Chapter 4: Practical idea generation; Working in the studio; Working in the environment; Studio interview: James Kape (Designer for Wolff Olins, AUS/US); Exercise: Wayfinding. Chapter 5: Developing and informing your ideas; Informing your ideas; Synthesis and development; Studio interview: re-shape invent (Design studio, UK); Exercise: Making links. Chapter 6: Application: Presenting and communicating ideas; Applying idea generation; Studio interview: Andy Russell, Salad Creative (Design studio, UK); Exercise: Presenting and categorizing ideas.