Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
Fr. 137.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
08.12.2014
Abbildungen
XLIII, 241 p.
Herausgeber
Jr. Leroy RobinsonVerlag
SpringerSeitenzahl
241
Maße (L/B/H)
28.5/21.5/2.2 cm
Gewicht
879 g
Auflage
1015
Originaltitel
Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science, Volume XXXIISprache
Englisch
ISBN
978-3-319-10863-6
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the
Journal of the Academy of Marketing Science (JAMS)
and
AMS Review
. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
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