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Produktbild: Mass Communication 5/e

Mass Communication 5/e Living in a Media World

Fr. 140.00

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.01.2015

Verlag

Sage Publications

Seitenzahl

480

Maße (L/B/H)

27.7/21.2/1.7 cm

Gewicht

877 g

Auflage

5. Auflage

Sprache

Englisch

ISBN

978-1-4833-4475-1

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

22.01.2015

Verlag

Sage Publications

Seitenzahl

480

Maße (L/B/H)

27.7/21.2/1.7 cm

Gewicht

877 g

Auflage

5. Auflage

Sprache

Englisch

ISBN

978-1-4833-4475-1

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  • Produktbild: Mass Communication 5/e

  • Part I. Introduction to the Media
    1. Living in a Media World
    Levels of Communication
    Elements of Mass Communication
    Evolution of the Media World
    Understanding the Media World
    2. Mass Communication Effects: How Society and Media Interact
    History of Media Effects Research
    Effects of the Media in Our Lives
    Theories of Media and Society
    Media, Politics, and Society
    3. The Media Business: Consolidation, Globalization, and the Long Tail
    The Development of the Media Business in the United States
    Big Media: The Conglomerates
    Media Economics and the Long Tail
    Who Controls the Media?
    Part II. Print Media
    4. Books: The Birth of the Mass Media
    The Development of the Book and Mass Communication
    Buying and Selling Books
    Books and Culture
    The Future of Books
    5. Magazines: The Power of Words and Images
    The Development of a National Culture
    The Magazine Business
    Magazines and Modern Society
    The Future of Magazines
    6. Newspapers and the News: Reflection of a Democratic Society
    Inventing the Modern Press
    The News Business
    News and Society
    The Future of Newspapers
    Part III. Electronic Media
    7. Audio: Music and Talk Across Media
    History of Sound Recording and Transmission
    Music, Youth Culture, and Society
    From Singles to Digital Downloads: Making Money in the Recording Industry
    The Business of Radio
    The Future of Sound
    8. Movies: Mass Producing Entertainment
    The Development of Movies
    The Movie Business
    Movies and Society
    The Future of Movies
    Movies and the Long Tail
    9. Television: Broadcast and Beyond
    Television: Broadcast and Cable/Satellite
    From Broadcasting to Narrowcasting: The Changing Business of Television
    Television and Society
    The Future of Television
    10. The Internet: Interactive and Mobile Media
    The Development of the Internet
    Computers as Communication Tools
    Social Media: Sharing Our Lives Online
    New Media and Online Entertainment
    The Internet and Society
    Part IV. Strategic Communication
    11. Advertising: Selling a Message
    The Development of the Advertising Industry
    The Advertising Business
    Advertising in Contemporary Culture
    The Future of Advertising
    12. Public Relations: Interactions, Relationships, and the News
    From Press Agentry to Professionalism
    The Business of Public Relations
    Public Relations and Society
    Part V. Regulation and Control of the Media
    13. Media Law: Free Speech and Fairness
    The Development of a Free Press
    Protection of Individuals
    Controlling the Press
    Regulation of the Media Industry
    14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
    Ethical Principles and Decision Making
    Ethics and News
    Ethics and Persuasive Communication
    Chapter 15. Global Media: Communication Around the World
    Media Ideals Around the World
    Going Global: Media Standards Around the World