Band 135
Strategic Positioning in the Consulting Industry An Emperical Analysis of Strategic Groups and Performance
Aus der Reihe
Planung, Organisation und Unternehmungsführung
-
- Englisch ausgewählt
Fr. 67.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
11.11.2014
Verlag
Josef Eul VerlagSeitenzahl
184
Maße (L/B/H)
21/14.8/1.3 cm
Gewicht
298 g
Auflage
1. Auflage
Originaltitel
Strategic Positioning in the Consulting Industry - Strategic Groups and PerformanceSprache
Englisch
ISBN
978-3-8441-0365-6
This book provides an in-depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic group theory to the German management consulting industry, and provides an empirical test of the performance effects of alternative positioning strategies of management consulting firms. At the core is its empirical research, specifically the analysis of the “service expositions”, through which consulting firms communicate the nature of their services to clients. In order to ascertain these service expositions, the author conducts content analysis of 233 consulting firms active in the German market. He then uses the findings in order to cluster the firms into distinct strategic groups and tests for associations between the positioning of firms within their respective group and their performance. Overall, the author finds evidence of three distinct strategic groups of consulting firms that operate in the German market, which he describes as “Standardized Solution Providers”, “Functional Specialists” and “Functional Generalists”.
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