Digital Innovation in the Luxury and Fine Art Industry How Does Social Media Performance Correlate With Sales And Auction Prices?
-
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
Fr. 29.90
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
11.03.2015
Verlag
GRINSeitenzahl
55 (Printausgabe)
Dateigröße
1891 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783656917755
Academic Paper from the year 2014 in the subject Art - Arts Management, grade: A, École des hautes études commerciales de Paris (Luxury Strategy), language: English, abstract: With a globally rising percentage of internet access and time spent on social media in emerging, developing as well as mature markets, investment into an exceptional digital customer experience can be more and more efficiently leveraged and scaled.
This thesis aims to quantitatively and qualitatively determine whether a measurable influence of users' social media interaction with artists and luxury brands on their prices and sales exists, how it manifests itself and which conclusions and recommendations can be drawn from its existence and applied to both industries. Does a Facebook Share translate into a good's sale? Is art's instagramisation reflected in auction prices? And how can we measure the paradigm shift in these traditional industries, led by democratization of information- and opinion-sharing, exhibited by rising amateur-experts and new opinion leaders afar from established critics?
This thesis aims to quantitatively and qualitatively determine whether a measurable influence of users' social media interaction with artists and luxury brands on their prices and sales exists, how it manifests itself and which conclusions and recommendations can be drawn from its existence and applied to both industries. Does a Facebook Share translate into a good's sale? Is art's instagramisation reflected in auction prices? And how can we measure the paradigm shift in these traditional industries, led by democratization of information- and opinion-sharing, exhibited by rising amateur-experts and new opinion leaders afar from established critics?
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.