Royal Fever The British Monarchy in Consumer Culture
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 47.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
19.10.2015
Abbildungen
w. 36 figs.
Verlag
University of California PressSeitenzahl
384
Maße (L/B/H)
22.9/15.1/3 cm
Gewicht
535 g
Sprache
Englisch
ISBN
978-0-520-27366-5
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century.
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