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Produktbild: Berger, A: Media and Communication Research Methods

Berger, A: Media and Communication Research Methods An Introduction to Qualitative and Quantitative Approaches

Fr. 104.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.12.2015

Verlag

Sage Publications

Seitenzahl

440

Maße (L/B/H)

22.8/15.1/2.5 cm

Gewicht

589 g

Sprache

Englisch

ISBN

978-1-4833-7756-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

29.12.2015

Verlag

Sage Publications

Seitenzahl

440

Maße (L/B/H)

22.8/15.1/2.5 cm

Gewicht

589 g

Sprache

Englisch

ISBN

978-1-4833-7756-8

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  • Produktbild: Berger, A: Media and Communication Research Methods
  • Part I: Getting Started
    Chapter 1: What Is Research?
    We All Do Research, All the Time
    Scholarly Research Is Different From Everyday Research
    Cultural Studies and Research
    Nietzsche on Interpretation
    Problem of Certainty
    Diachronic and Synchronic Research
    The Way the Human Mind Works
    Overt and Covert Oppositions
    Thinking Fast and Slow
    Quantity and Quality in Media Research
    Media and Communication
    Why a Book That Teaches Both Methodologies?
    Considering Research Topics
    What Is Research? Applications and Exercises
    Conclusions
    Further Reading
    Chapter 2: The Research Process
    Search Strategies
    Sources of Information
    How to Read Analytically
    Doing a Literature Review
    Primary and Secondary Research Sources
    Searching on the Internet or the Game of "Find the Info If You Can!"
    Analyzing Methodology in Research Articles
    The Research Process: Applications and Exercises
    Conclusions
    Further Reading
    Part II: Methods of Textual Analysis
    Chapter 3: Semiotic Analysis
    Saussure's Division of Signs Into Signifiers and Signifieds
    Semiotics of Blondeness
    Semiotics and Society
    Peirce's Trichotomy: Icon, Index, and Symbol
    Allied Concepts
    Clotaire Rapaille on Culture Codes
    Semiotics in Society: A Reprise
    Syntagmatic Analysis of Texts
    Paradigmatic Analysis of Texts
    Skyfall: A Paradigmatic Analysis
    Applications of Semiotic Theory
    Paul Ekman on Facial Expression
    Semiotics: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 4: Rhetorical Analysis
    Aristotle on Rhetoric
    Rhetoric and the Mass Media
    A Brief Note on the Communication Process
    Certeau on Subversions by Readers and Viewers
    Applied Rhetorical Analysis
    A Miniglossary of Common Rhetorical Devices
    Other Considerations When Making Rhetorical Analyses
    A Sample Rhetorical Analysis: A Sea to Skin Advertisement
    Rhetorical Analysis of the Visual Image
    Images in Narrative Texts
    Rhetorical Analysis: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 5: Ideological Criticism
    Mannheim's Ideology and Utopia
    Defining Ideology
    Marxist Criticism
    Roland Barthes on Mythologies
    The Problem of Hegemony
    The Base and the Superstructure, False Consciousness, and the "Self-Made Man and Woman"
    Post-Soviet Marxist Criticism
    Basic Ideas in Marxist Criticism
    A Marxist Interpretation of the Fidji "Snake" Advertisement
    John Berger on Glamour
    Identity Politics
    Feminist Criticism of Media and Communication
    The Social Conception of Knowledge
    Phallocentric Theory: The Physical Basis of Male Domination
    Political Cultures, the Media, and Communication
    Pop Cultural and Media Preferences of the Four Political Cultures
    Marxist Perspectives on Social Media
    A Preview of Critical Discourse Analysis
    Ideological Criticism: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 6: Psychoanalytic Criticism
    Freud's Contribution
    Cell Phones and the Psyche: Applying the Theories of Erik Erikson
    Neuropsychoanalysis: Freud and Neuroscience
    Jungian Theory
    Psychoanalytic Criticism: Applications and Exercises
    Conclusions
    Further Reading
    Part III: Qualitative Research Methods
    Chapter 7: Discourse Analysis
    Defining Discourse Analysis
    Teun A. Van Dijk on Discourse Analysis
    Spoken and Written Discourse
    Styles and Written Discourse
    Political Ideology and Discourse Analysis
    Critical Discourse Analysis
    Advertising and Critical Discourse Analysis
    Multimodal Critical Discourse Analysis
    A Multimodal Critical Discourse Analysis of an Advertisement
    Conclusions
    Further Reading
    Chapter 8: Interviews
    The Prisoner Interviews Number Two
    What Is an Interview?
    Four Kinds of Research Interviews
    Why We Use Interviews
    How to Interview People
    Questions Investigative Reporters Ask
    The Structure of Conversations and Interviews
    Transcribing Tapes
    Making Sense of Transcribed Interviews
    Coding
    Problems With Interview Material
    Interviews: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 9: Historical Analysis
    What Is History?
    History as Metadiscipline or Specialized Subject
    Is History Objective, Subjective, or a Combination of the Two?
    Kinds of Historical Research
    The Problem of Writing History
    The Problem of Meaning
    Historical Periods
    Baudrillard and Jameson on Postmodernism
    Postmodernism and Historiography
    The Historical and the Comparative Approach
    History Is an Art, Not a Science
    Doing Historical Research
    Historical Analysis: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 10: Ethnomethodological Research
    Defining Ethnomethodology
    Boxed Insert on Ethnomethodology by Dirk Vom Lehn
    Garfinkel's Ingenious and Mischievous Research
    Using Ethnomethodology in Media and Communication Research
    Metaphors and Motivation
    Love Is a Game
    Humorists as Code Violators
    Techniques of Humor
    Ethnomethodology and the Communication Process
    Ethnomethodological Research: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 11: Participant Observation
    Defining Participant Observation
    Significant Considerations When Doing Participant Observation
    A Case Study of Participant Observation: Readers of Romance Novels
    Problems With Participant Observation
    Benefits of Participant Observation Studies
    Making Sense of Your Findings
    An Ethical Dilemma
    Ethics and Research Involving Humans
    Participant Observation: Applications and Exercises
    Conclusions
    Further Reading
    Part IV: Quantitative Research Methods
    Chapter 12: Content Analysis
    Defining Content Analysis
    Why We Make Content Analyses
    Methodological Aspects of Content Analysis
    Aspects of Violence
    Advantages of Content Analysis as a Research Method
    Difficulties in Making Content Analyses
    Content Analysis Step by Step
    Content Analysis: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 13: Surveys
    Defining Surveys
    Kinds of Surveys: Descriptive and Analytic
    The VALS Typology Survey
    Methods of Data Collection
    Advantages of Survey Research
    Problems With Surveys
    Surveys and the 2012 Presidential Election
    A Note on Media Usage Surveys: Shares and Ratings
    Open-Ended and Closed-Ended Survey Questions
    Writing Survey Questions
    Making Pilot Studies to Pretest Surveys
    Conducting Online Surveys
    Samples
    Obtaining Random Samples
    Evaluating Survey Accuracy
    Surveys: Applications and Exercises
    Conclusions
    Notes
    Further Reading
    Chapter 14: Experiments
    Everyday Experimentation
    Defining Experiments
    The Structure of an Experiment
    The Hawthorne Effect
    Advantages of Experiments
    Disadvantages of Experiments
    The "Black Rats" Case and Experimental Fraud
    A Checklist on Experimental Design
    What's an Experiment and What Isn't?
    Experiments: Applications and Exercises
    Conclusions
    Further Reading
    Chapter 15: A Primer on Descriptive Statistics with Felianka Kaftandjieva
    Levels of Measurement
    Descriptive Statistics
    Measures of Central Tendency
    Measures of Dispersion
    The Normal or Bell-Shaped Curve
    The Problems With Ratings
    A Cautionary Note on Statistics
    Statistics and Comparisons
    Data on Media Use in America
    Smartphones
    The Problem of Interpretation
    Statistics: Applications and Exercises
    Conclusions
    Note
    Further Reading
    Part V: Putting It All Together
    Chapter 16: Nineteen Common Thinking Errors
    Common Fallacies
    Conclusions
    Further Reading
    Chapter 17: Writing Research Reports
    Keeping a Journal
    A Trick for Organizing Reports
    Outlines, First Drafts, and Revisions
    Writing Research Reports
    The IMRD Structure of Quantitative Research Reports
    Writing Correctly: Avoiding Some Common Problems
    Academic Writing Styles
    A Checklist for Planning Research and Writing Reports
    Conclusions
    Further Reading