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Produktbild: Cohen, I: Economics for Business

Cohen, I: Economics for Business A Guide to Decision Making in a Complex Global Macroeconomy

Fr. 56.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.11.2015

Verlag

Kogan Page

Seitenzahl

360

Maße (L/B/H)

24.4/17/1.9 cm

Gewicht

621 g

Sprache

Englisch

ISBN

978-0-7494-7019-7

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.11.2015

Verlag

Kogan Page

Seitenzahl

360

Maße (L/B/H)

24.4/17/1.9 cm

Gewicht

621 g

Sprache

Englisch

ISBN

978-0-7494-7019-7

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  • Produktbild: Cohen, I: Economics for Business

  • Preface and Acknowledgements Key

    Part One Introduction to economics and business

    01 What's economics got to do with business? Objective Learning outcomes Main topics covered The business environment What is economics? Some key concepts in economics Economic institutions Summary References

    02 Introduction to markets Objective Learning outcomes Main topics covered What is a market? The role of the market Introduction to demand Introduction to supply The market in theory The market in practice Summary

    03 Introduction to the macroeconomy Objective Learning outcomes Main topics covered Introduction About macroeconomics The circular flow of income Measuring GDP This role of markets and government Aggregate expenditure The income-expenditure model Aggregate supply Summary References

    04 Introduction to the financial system Objective Learning outcomes Main topics covered Introduction The core: money, an introduction The nature and role of the financial system Financial markets Financial claims Financial institutions Financial regulation Summary

    Part Two Microeconomics: individual economic agents and institutions

    05 Demand Objective Learning outcomes Main topics covered Introduction Why demand exists The drivers of demand Product classification Marketing and demand Summary References

    06 The firm Objective Learning outcomes Main topics covered Introduction The firm: legal definition The firm: functional definition Why firms exist The firm in practice Financing firms Profits Summary References

    07 Supply: costs, output and distribution Objective Learning outcomes Main topics covered Introduction Production Inputs or factors of production The production function Costs Price elasticity of supply Summary References

    08 Competition, markets and strategy Objective Learning outcomes Main topics covered Introduction Market structure: an overview Market structure About strategy Pricing and strategy under perfect competition Pricing and strategy under pure monopoly Pricing and strategy under imperfect competition Contestable markets Other market structures: monopsony and oligopsony Summary References

    Part Three Macroeconomics: the business background

    09 The role of government Objective Learning outcomes Main topics covered Introduction The nature and role of government Infrastructure Macro-intervention Fairness versus efficiency The failure of the market (or markets) to achieve efficiency in allocating societal resources Summary References

    10 Money, interest rates and central banking: the role of monetary policy Objective Learning outcomes Main topics covered Introduction Money The importance of interest rates The origins of central banking The role of central banks Summary References

    11 Technology, innovation and investment Objective Learning outcomes Main topics covered Introduction Capital Technology and innovation The economics of investment Summary References

    12 Forecasting Objective Learning outcomes Main topics covered Introduction Introduction to forecasting Data collection Statistical analysis Summary Further reading References

    13 Employment: the human factor Objective Learning outcomes Main topics covered Introduction Labour market terminology Trends in UK labour markets The supply of labour The demand for labour Labour markets and competition Summary References Appendix

    14 The economics of international business Objective Learning outcomes Main topics covered Introduction What is international trade? The growth of world trade Why international trade occurs From international trade to globalization International trade and politics International trade and finance Exchange rate systems Exchange rate relationships Summary References

    Index