Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
01.04.2006
Verlag
Rockport PublishersSeitenzahl
192 (Printausgabe)
Dateigröße
29052 KB
Sprache
Englisch
EAN
9781610601733
This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.
Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
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