Media selection for the announcement of child birth Who will be the first to recieve a phone call once a new baby is delivered? will it be a phone call? an SMS? and why...?
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- Englisch ausgewählt
Fr. 74.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
31.08.2015
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
96
Maße (L/B/H)
22/15/0.7 cm
Gewicht
161 g
Sprache
Englisch
ISBN
978-3-659-77439-3
How will a new parent announce his childbirth? not only this research will try to answer that question but the method which it uses could amplify our understandings of computer mediated communications. This paper research and investigate the selection and use of media at the announcement of childbirth in relation to media richness theory (MRT) and channel expansion theory (CET) as well as for system usage, geographical distance and social distance. The area of study was three hospitals in the Haifa district, Israel as well as the social media. The findings of the research are surprising in every aspect and could lead the research to the next generation of media richness theories.
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