Introduction
1 In search of consumption . . .
Søren Askegaard and Benoît Heilbrunn
PART II Political economy and the quest for value
2 Marx, commodity and consumer culture
A. Fuat Fırat
3 Why bother with Nietzsche?
James Fitchett
4 Beyond disenchantment: Weber and the search for legitimacy
Melanie Wallendorf
5 Karl Polanyi: whence the marketing mind?
Dannie Kjeldgaard
PART III Anthropology and consumption
6 Marcel Mauss: the gift that moves . . .
Eric J. Arnould
7 Thick prescription: notes on the influence of Clifford Geertz on CCT
John F. Sherry, Jr.
8 Mary Douglas: consumption codes, meaning structures and classification systems
Ian Woodward
9 In defense of cultural economy: Marshall Sahlins
Eric J. Arnould
PART IV System and structuration
10 Bronislaw Malinowski, or the elementary material and symbolic forms of production, exchange and consumption
Dominique Desjeux
11 Claude Lévi-Strauss and the structural fabric of meaning
Benoît Heilbrunn
12 Talcott Parsons: structural foundations for cultural sociology
Melanie Wallendorf
13 The relevance of consumption in Niklas Luhmann’s theory of society
Kai-Uwe Hellmann and Marius K. Luedicke
PART V Identity trajectories
14 Mind, self and consumption: George Herbert Mead
Cele Otnes
15 Sartre’s insights for identity, desire, the gift and posthumanism
Russell Belk
16 Paul Ricoeur, vigil of the self
Benoît Heilbrunn
17 Habermas: reigniting enlightenment reason
Jeff B. Murray
PART VI Civilization and history
18 Remembering Walter Benjamin, or the death of the last intellectual
Robert Kozinets
19 Norbert Elias: figurations and consumption
Robin Canniford
20 Braudel’s notions of time, capitalism and market
Eminegül Karababa
PART VII The language of commodities
21 Shopping with Charles Peirce: from sign meaning to sign degeneracy in the marketplace
Kent Grayson
22 Roland Barthes: the (anti-)structuralist
Luca M. Visconti
23 Jean Baudrillard: the Nietzsche of our times(?)
Per Østergaard (with a little help from his friends)
24 Bruno Latour: philosopher of togetherness in action
Domen Bajde
PART VIII Power games 197
25 Adorno, Horkheimer and the audacity of reason
Jeff B. Murray
26 Pierre Bourdieu: luminary or elitist? Capital and the project of consumption
Christina Goulding
27 Producing Foucauldians: consumer culture theory and the analytics of power
28 De Certeau: a thinker of the everyday
Véronique Cova and Nil Özçağlar-Toulouse
29 Judith Butler: gender performativity and heterosexual hegemony
Pauline Maclaran
PART IX The imaginary and humanity
30 Freud the scientist?
John Desmond
31 The consumer as sovereign: the general economy of Georges Bataille
Christian Jantzen
32 Edgar Morin: the uniduality of the magical and the real
Søren Askegaard
33 Beyond reductionism, constructivism and arbitrary sampling in consumer research thanks to Castoriadis
Dominique Bouchet
34 Ž ižek: a pervert’s guide to the libidinal narcissistic economy
Alan Bradshaw
PART X Postscript
35 To ERR is human: on failing to read (and forgetting to remember) the classics
Stephen Brown
