The Advertising Agency (RLE Marketing) Procedure and Practice

1. In General and A Bit Historical 2. Office Layout and Office Overhead 3. Ideal Organization Chart 4. Legal Sign Posts in Agency Procedure 5. On What Basis Should New Clients be Sought? 6. The Service Department 7. Collecting Distribution and Marketing Data 8. The Operation of a Production Division 9.The Duties of an Account Representative 10. How An Art Director Works 11. The Space Buying Department 12. Handling Advertising in Foreign Countries 13. The Financial Department 14. Some Thoughts on the Future. Appendices.