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Business Relationship Management and Marketing Mastering Business Markets

Aus der Reihe Springer Texts in Business and Economics

Fr. 72.90

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2016

Abbildungen

VIII, 338 p. 85 illus.

Herausgeber

Michael Kleinaltenkamp + weitere

Verlag

Springer Berlin

Seitenzahl

338

Maße (L/B/H)

23.5/15.5/1.9 cm

Gewicht

528 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

Geschäftsbeziehungsmanagement

Sprache

Englisch

ISBN

978-3-662-51379-8

Beschreibung

Rezension

“This is a well-timed book for practising professionals and budding researchers. Although the book is a compilation of research papers, it covers all the important aspects and is a good read for clear understanding of concepts. The book is a compilation of nine individual research papers separated into three parts, maintaining a proper flow on the topic with each subsequent chapter complementing the previous one.” (Tinu Jain, Decision, Vol. 42, 2015)

Portrait


Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.

Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.

Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.08.2016

Abbildungen

VIII, 338 p. 85 illus.

Herausgeber

Verlag

Springer Berlin

Seitenzahl

338

Maße (L/B/H)

23.5/15.5/1.9 cm

Gewicht

528 g

Auflage

Softcover reprint of the original 1st ed. 2015

Originaltitel

Geschäftsbeziehungsmanagement

Sprache

Englisch

ISBN

978-3-662-51379-8

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: ProductSafety@springernature.com

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  • Produktbild: Business Relationship Management and Marketing
  • Produktbild: Business Relationship Management and Marketing
  • Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.