Brent, A: The Growth Director's Secret Why Businesses Struggle to Grow - And What You Can Do to Change It

In The Growth Director's Secret, Andy Brent makes the important connection between the latest thinking in consumer behaviour, organisational strategy and board performance. Engagingly written and drawing on cutting-edge theory in understanding consumers, a must-read for not only senior marketers, board members and all those with responsibility for achieving organisational growth, but also for academics and students of strategy, marketing and consumer behaviour. Dr Alex Hiller Nottingham Business School, Nottingham Trent University