Strategy development in humanitarian NGO positioning and the rise of FCOs Understanding Fundraising Campaign Organizations
Fr. 55.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
29.07.2016
Abbildungen
mit 3 Farbabbildungen
Verlag
BoD – Books on DemandSeitenzahl
284
Maße (L/B/H)
22.6/17.5/2.3 cm
Gewicht
663 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-7412-5280-8
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor’s funding is clearly a welcome treat, the competitive aspect is much less pleasing.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
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